A headline test shows each visitor one of two or three headlines and counts what they do next: search for their business, build a preview, and pay.
Reading the results
- Visitors: people who saw the homepage (bots and logged-in team members are not counted).
- Search rate: the share who searched — the quickest signal.
- Previews and paid: the steps that matter most, but they need more visitors before they mean anything.
The page says when a difference is likely real. Until then, keep the test running — a few dozen visitors is never enough. When one headline wins, click Use this headline and it becomes the normal homepage headline.